4. Never Stop It (Drop It)



Title: Never Stop It (Drop It)
Written by: E. Fox
Genre: Grime/rap/dance
Vocals: Foxxxy, Mercedes Payne
Synth/Decks: eXo.sEtt

---

| The Track |

Never Stop It (Drop It) is the fourth track on Foxxxy's debut album, and is also set to be the second single released from the full length offering. While Foxxxy has never been one to shirk away from controversy in her music, this song is set to be one that will cause more than a stir in the industry thanks to the edgy and notorious themes and lyrics that it, not only flirts with, but blatantly promotes through its party-inspired beats. The song addresses the use of recreational drugs as a party aid, and not only glorifies them, but goes into gratuitous detail about the euphoric and catastrophically exceptional highs that are often achieved by nightclub attendees who have "dropped it", and taken part in illegal drug use. One thing is certain, when the single is released later in the year, whether the case is plastered with parental advisory notices or not, the controversial Foxxxy will once again have caused serious waves, and set tongues wagging for all the right/wrong reasons (delete so as to suit your personal opinion.) Teaming up with up and coming pop/dance beauty Mercedes Payne, this track is set to be yet another massive hip-hop anthem from a girl who has really taken the genre by the scruff of the neck and shook it hard.

While the tracks that preceded this on the album were flirting with the notion of a more mellow and quiet Foxxxy, where she displayed an emotional side that was scarcely seen in her earlier days, the fourth track on the album almost drags the listener back to a sound that is vintage Foxxxy. The lyrics are hard hitting and controversial, and the track is hard and fast, the heavy beat serving as a punch in the gut to listeners and leaving them with a curious smile across their face, thanks to its sick hooks and gloriously catchy flows and chorus. "This was the song that I always wanted to write, but I needed the freedom of havin' an album to stick on innit? If a chick be writin' dis when she trying to make her way in the game, peeps be like 'wot da fuck?' and castin' her off as like some controversial Amy Winehouse style nutcase, you get me? Yeah, so like why have I written a song that's like heavy in the promotion of drug use? Dat's what people be wantin' to know fam, innit? Well, let me just tell ya, you get me? People misunderstand the notion of drugs, yeah? Like, aight, first of all, from my point of view, ev'ryfin' in dis song is totally 100% true yeah. Every reference that I make to the use of illegal substances, it's all true, I did it all yeah? I know like PR people will hang they head in they hands, you get me, but this is reality fam. I in't tryin' to offend anyone, and I in't tryin' to influence no one, but this is the way it is. Music is truth, fam. I just write what comes from my heart."

However, while the song courts controversy and welcomes abuse from all comers for its content and themes, there is no taking away from the fact that Never Stop It is a fantastic club tune that unites the world of hip hop and trance like never before. The beats are heavy and hard, the vocals contrast and dance and mingle beautifully, and it all comes together to create the sort of thing that will live long in the memory for all the right reasons. It's been said before, but when it comes to writing memorable hooks and songs that manage to cross the gorge between mainstream and underground, there is no one in the industry who can quite come close to the majestic brilliance of Foxxxy, and this is on show once again in her newest track. "I just love makin' these sort of tunes innit? I mean yeah, it might be about drug abuse and some sort of unhealthy party lifestyle and ting, though, but just take a step back and listen wivout gettin ya knickers all bunched up in your vag and you'll see that it's just a feel good tune yeah. It makes everyone I've let hear it smiles. It's a wonderful thing to be able to do that wiv music, ya get me?"

Showing once again her immense ability to turn her hand to any sort of sound in hip hop, Never Stop It (Drop it) sees Foxxxy's sound turn back to the more underground bass heavy beats that were evident in her early songs. The track has a dancey edge to it, but Foxxxy still manages to hit a rhythm with her rhymes that makes every line hit the listener like it's been fired from a cannon with the heavy, dub step-like bass and womp sounds raining down beats on each and every word to burst free from the rapper's lips. The verses sound far less angsty and violent than those which have come from the teenager in the past, as she manages to let the words from her rap flow slightly smoother than she has done in the past. This does not mean that they are any less hard hitting though, as Foxxxy once again lets every word brilliantly hang in the air to let the meaning of the song come through loud and clear. While the theme of this song may be controversial and open to criticism from parents of her younger fans, the mischievous tone that the grim star adds to perfectly delivered lines of rap make the song curiously acceptable to the pop market in its expertly packaged and produced glory.

The chorus of the fourth song is the responsibility of another of Foxxxy's collaborators, as Mercedes Payne, the up and coming pop star championed by the likes of Stephanie Fierce and Weekend joins forces with the teenage starlet. The choruses of the track really help to make the song as glorious as it is, as each and the accompanying trance-inspired synth just oozes the party feeling that Foxxxy and Mercedes repeatedly sing about throughout the track. Mercedes sings about keeping the party alive all night long, in a catchy and hook-led chorus that will have fans pumping their fists, moving their hips and chanting along throughout the world over the course of the next few months. Every second line is delivered by the beautiful tones of Mercedes, before Foxxxy chants "Drop it" in reference to the taking of a pill or other drug. The chorus is fast, it has short and snappy lines, and it screams hit from the amazing moment it first kicks in with a quick drum roll at the end of the first verse.

"If there was like one girl, who has like caught my attention dis year through like new people and ting, then it was Mercedes, yeah? When her team approached me to work on a song wiv me I was like stoked and that, know? I knew it had to be a party track straight away. Did I always intend it to lean so heavily towards like advocatin' drug use and shit? Nah, but like I always say, emotion pours out when I'm writin' a song, and like the lyrics say, there is a reason I take drugs on a night out. Only one person, my little tour buddy, knows why I take dem, know? If you knew, no one would judge, you get me?
Working wiv dis girl on dis track though was awesome. She loves the whole party ting and we was like dancin' and singing in the studio and havin' a fuckin' ball bruv. She knows what it is About! I loved her, and she was such a star. That chorus wiv her voice, innit, that is gonna be one the most memorable moments of the year. It's all about partying."

---

| Lyrics |

---

| Sounds Like |