PRÓXIMO's Comeback to Music Goes Viral Across Social Media Platforms!
The viral #IWannaDanceChallenge has given the 5-piece boyband a whole new lease of life in 2020.
It's been nearly four years since PROXIMO released their debut single, "Day Dreaming." The song remains one of the band's best-known, most popular works, and was a summer 2017 mainstay — but music lovers in 2020 just got reintroduced to the 5-piece Latin band in a mindblowing way. Through the expression of dance.
PRÓXIMO returned to music this week with a new single entitled "I Wanna", which premiered along it’s music video after the band were on a four year hiatus which is said to have been due to management issues. The music video featured fun, yet intense dance choreography during a packed out hotel party, which aided the infectiously catchy synth driven record that has been met with inquisetly positive reviews. The amusing video, which was shot in Los Angeles, quickly inspired others to dance and with due time, the song and video quickly went viral across all social media platforms, shattering viewing numbers.
This new viral trend started when pop star Gemma Kane playfully posted a video of herself performing the choreography to the song in her beautiful backyard. She created her rendition of the record by doing her signature hair flips and dancing the choreography spot on from what we see in the “I Wanna" music video. Gemma Kane posted the video to her social media and it quickly became a hit. In no time, the “Sinner” singer was trending along with the I Wanna song and music video. Shortly after, singer Naomi known from being in the girl group SYNCO playfully challenged Gemma to a dance off and posted her rendition of the "I Wanna" choreography in her dance video. Like Gemma’s, Naomi’s also became a hit on social media. Garnering 2.5 million views.
Other celebrities soon began to follow suit, causing the song and video to become a viral sensation: Erica Hess decided to hop in on the fun and post her video showing off some quirky dance skills, Gretchen Allin soon posted a nearly NSFW rendition.
Meanwhile, The Jollies member Zafari took part in the challenge with a friend, sticking his tongue out and pretending to do wrong with his mouth open in shock. It worked surprisingly well, as Zafari's moves were really good and flowed well with the music as he danced with a friend.
Similarly, Jollies members Natasha Stanovski and David Power Hernandez joined in on the fun, taking their dance challenge to the gym in a hilarious rendition of the song's choreography. Shortly after, PRÓXIMO’s La Familia label mate Tika Mays dropped her own I Wanna Dance Challenge, which included some intense choreography and back up dancers. Payton took to the streets of liverpool with members of his team to dance hilariously to the song in support of PRÓXIMO, who he manages.
Suzie also made her own I Wanna Dance Challenge which featured a team of dancers, and original choreography over hypnotic beats of the song. Sabina too, posted a video which had back up dancers behind her in her rendition of the I Wanna Dance Challenge.
Lincoln Keaton, on the other hand, took to the beach to show off his awe inspiring dance moves as he executed his dance moves to perfection. BYS then shocked the social media world by returning for the dance challenge, taking to the dance studio to show off their remarkable coordination and announcing that they are back together and planning a “comeback season”.
Other notable celebrities who posted popular dance challenges included Sophia Delaney, Karoliena Summers and Chris Walker just to name a few. This has caused I Wanna to be a worldwide trending topic and hot new dance trend.
The viral anthem, co-penned by Stat Nerd’s member Christopher Hudson has really given PRÓXIMO a whole new lease of life in 2020. Prior to these inventive and entertaining dance mashups, PRÓXIMO were seemingly inactive. Following the moderate success of Daydreaming, the group faded into obscurity until April of this year when they announced that they signed with La Familia and were planning a comeback with a project entitled “Revamped” after relaunching their new website. It wasn’t until late July that the members of the group took to Instagram to tease lyrics from what would be the I Wanna single release and video. A day later, the song came out and the rest was history. So far, the video has amassed millions of views and engagements across all social media platforms including Youtube, where it continues to shatter viewing and streaming figures on streaming services thanks to participation from popular celebrities.
The boys of PRÓXIMO seem intent on continuing their push to the forefront, as they just announced that they are teaming up with the Fan Choice Awards and are giving fans, dancers and performers who are not famous, a chance to submit their #IWannaDanceChallenge to their website. They promised that one lucky video submission participant(s) would receive an “opportunity” of a lifetime. Some are already speculating that this could include an appearance from the winning participant during the pre-show or main show of the Fan Choice Awards that will take place later next month.
What are your thoughts on PROXIMO’s viral song, I Wanna and what has been your favorite #IWannaDanceChallenge video so far? Sound off below!