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Our NME cover start this month is none other than upcoming singer-songwriter Zion. The singer opens up about how he got his late start in a competitive business, singing on to Freenerd Management, industry politics, ending his 15 year marriage and his upcoming studio album "Zodiac Signs".
ICE BREAKER WITH ZION
Favorite Color: Black Morning person or night owl: Night Owl Digital Albums or Vinyl: Vinyl Coffee or Energy Drink: Coffee Coca Cola or Pepsi: Coca Cola Zodiac Sign: Scorpio Favorite Instrument: Piano Favorite song at the moment: Drake - "Doing it Wrong" Favorite album at the moment: Masego - Lady Lady Karaoke Song Choice: PRÓXIMO - "Light It Up" Celebrity Crush: The "Legit Don't Like U" Chick on Instragram Pineapple on Pizza: Go to hell. R&B or Pop: Both? Netflix or Hulu: Netflix and Chill Twitter or Instagram: Instagram CBB or Survivor: CBB Sexual Orientation: Straight Favorite Sex Position: "Get you Pregnant"
WELCOME TO THE WORLD OF ZION THE KING
"In the eyes of an executive I'm getting a late start but I'm only getting started. There's a long road ahead and I'm ready to bring the storm". - Zion
Raised in Detroit, Michigan, Zion King wasn't your typical Hollywood bound aspiring singer. Growing up in a church community and strict religious parents King spent most of his upbringing in a grounded mental state working behind the scenes at local weddings and church events. It wasn't until late 2010's that he realized that being an artist was his ultimate aspiration.
Zion:
"I think the hardest part about this is that I grew up in a very religious home but I sort of fell out of that in my 20's. I believe in God, just don't have an attachment to religion like I did when I was younger. I felt trapped but becoming my own person was liberating. I sort of became a rebel to my past and I think that's why some of my music will have aggression because I never got to explore that when I was younger. Being in my 30's and soon going into my 40's, I think its important to be your own person. I don't want to live life in regret".
It wasn't until 2020, that Zion was discovered by industry veteran Daniel The Freenerd and signed on to his management company Freenerd Management. Zion
"It definitely feels surreal but I guess he saw something in me that maybe other people didn't. However, more importantly I know what I see for myself. There are so many ideas floating in my head that I want to execute and being my own boss is also very beneficial."
Before that could even happen, Zion did have many growing pains to face. Growing up in Detroit, Zion held his first job at McDonalds as a cashier. Growing up Zion was always passionate about playing the keyboards. Living in a low income area of the city, Mr. King often struggled to find the resources to pursue his passion.
Zion
"I had an idea that I wanted to be a singer when I was 5 years old. That's when I picked up the keyboard and decided I wanted to learn music. Learning music and wanting to play music are two different things. You really have to put in work to learn music. However, it wasn't until I was in my 30's that I decided I wanted to be an artist. I grew up in church and that was really frowned upon. I was always working behind the booth but not on the microphone because I never felt like I had it when I was younger which is ironic. I just remember using the little bit of my paycheck to save up for decent equipment. It was a real struggle back in the days but I somehow made it work. While kids were saving up for a PlayStation, I was saving up for a Yamaha."
After struggling to make ends meet at his hometown in Detroit, Zion pursued the idea of relocating to California to earn a possible record deal with a major record label despite very little change sitting in his bank account. Moving to California in his 30's to pursue a singing career, Zion faced many more no's than ye's. Auditioning for American Idol over 6 times but not making the cut, King's self confidence was effected by ageism and colorism in the industry.
Zion
"Being told no is hard especially when you give up everything to have to try to make your dreams a reality. But each no made me work harder. I think my love for music is what keeps me going because I always told myself I'd do this even if it was just for a hobby. I guess the older you are the harder it is. I got a late start so I didn't necessarily expect for things to be smooth and easy for me but I know I have a lot to offer and I don't want that to go to waste".
As far as being discovered, I was doing a showcase with literally a few hundreds in my bank account and Daniel just happened to be there when I was performing. At first he is this very shy but serious guy so I didn't think anything of him or even recognized it was him. After my performance he walked up to me and told me who he was and I was completely taken away. Patience is a virtue because our deal took nearly 7 months before I could even sign. Once you get to know Daniel you realize he's not shy at all. He just doesn't play all of his cards on the table when you first meet him, which I think is really interesting."
Upon signing with Freenerd Managment, Zion got to work right away on his official first studio album which is titled "Zodiac Signs". The album is expected to be released early Summer of 2021 but no official date has been chosen. The concept album is based around Zodiac signs and each song will represent a different Zodiac. The first lifted from the set is titled "Rocketship". A song that blends contemporary R&B, trap beats and jazz; forming a uniqure rendition of the Quiet Storm R&B genre that saw its renaissance in the 80's.
Zion
"I do actually believe in astrology because I think we do have a connection with space and the stars as loony as that sounds. It provides a spectrum of energy and we all gravitate towards depending on our upbringing, religion and other things. I'm very spiritual in that aspect but to answer your question I wanted to make an album about love but make it interesting. So many love albums out there but come on what exactly is going to set me apart from all fo the thousands that are out there? Now that I'm given an actual shot at this, I had to sit down and really think of a concept but it wasn't until Daniel met with me and we started doing some sessions together. Daniel came up with the concept once I presented Rocketship.
"Work ethic is something I take serious. Everything I do I have to give 1,000%. I don't want anything I put out to be lackluster. I have very high expectations for myself and so should the people that listen to my songs."
With Rocketship blasting off at a respectable pace in the streaming world; people are starting to see what sets Zion apart by bringing forward somewhat of an experimental approach to R&B. The song's sexual innuendos evoke a world of fantasy for the singer but the singer promises there will be more personal cuts on the project. After a failed relationship of 15 years, the singer has a lot of pain to deflect on some of his songs. After posting what some may consider "thirst trap" pictures on Instagram , the singer has made it very evident that he is single and ready to mingle but with an album in the works, the singer doesn't want to lose focus on what's most important to him right now; the music. Zion
"Blending fantasy and real life is what I enjoy doing with my music. With this album, It's a bit of both. I did just get divorced about two years ago. Being in a marriage for almost 15 years and getting off one can be just as painful as it is liberating. I almost forgot what dating was like. I felt a sense of guilt going on my first date post divorce. Just taking all of that pain, it's definitely being reflected on some of the songs. Some songs are more deep in that aspect but some songs like "Rocketship" are more playful and experimental. I'm still working on the album so I don't want to speak too soon on what it's going to be like because that changes on a weekly basis. As far me dating, I definitely want to date right now because I'm finally in a place where I feel I have moved on."
With the album in the works, Mr. King makes it very clear that this album will be about showing different sides to him with minimal contributions from not too many collaborators. With Daniel The Freenerd serving as Executive Producer for the project, there isn't much physical engineering involvement from Daniel but as a creative fuel he is taking the project to its fullest potential.
Zion
"For this project there might be one or two collaborations. There is one particular artist I'm having conversations with but I don't want to reveal who that person is just yet. I definitely want there to be some kind of mystery in the project now that we know the album title.
However, there is one collaboration in particular that I can say and that's the one with Daniel. He's so heavily involved in the project even as an executive, he wants to hear every note and every lyric. I find that really dope because I know that he is interested in the development of the music and not just whether I can craft a couple of hit songs."
With the project's lead single heading a good start, pressure is on for the singer to release more music. Zion plans on releasing a string of singles before the project is officially released, but with industry politics at play and being an independent act; Zion is faced with a empty roadmap for the future if his music kicks off into the mainstream.
Zion
"I guess what may be confusing to some people is that I'm actually not signed to a major record label. Freenerd Management is my management company not my record label. I think for me, I don't feel like I need a big machine behind me to get my music out but I'm not ruling that out. It's a personal choice and not to take anything away from an artist that's signed to a major record label but I feel that where I'm at in my career this is perfect way of doing things. I think for me I still want the industry guidance which is why I'm not completely independent."
"Staying focused is what's important. I'm ready to welcome people to the world of Zion".
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ZION - FOCUS (H.E.R. COVER) LIVE AT FREENERD STUDIOS
"Focus" Lyrics
Me Can you focus on me? Baby, can you focus on me? Babe
Hands in the soap Have the faucet's running And I keep looking at you Stuck on your phone And you're stuck in your zone You don't have a clue
But I don't wanna give up Baby, I just want you to get up Lately I've been a little fed up Wish you would just focus on
Me Can you focus on me? Baby, can you focus on me? Me Me Can you focus on me? Baby, can you focus on me?
Lazy and broke? No, he get this money So I guess I can't complain But I feel alone even when we're alone And that don't cost a thing
But I don't wanna give up Baby, I just want you to get up Lately I've been a little fed up Wish you would just focus on
Me Can you focus on me? Baby, can you focus on me? Baby Me Can you focus on me? Baby, can you focus on me? Me
Baby, focus Can't you see? I just wanna love you, baby Look me in my eyes
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