Rank: Advanced Member
Groups: Registered
Joined: 03/04/2010(UTC) Posts: 2,348
Thanks: 1149 times Was thanked: 1780 time(s) in 805 post(s)
|
(OOC: I'm doing this in three parts. The next two will be done within the next couple of days.) It's not easy being in a band. Argueably one of the hardest parts is making the type of music you want to make and still having it sell enough copies so that you can put some food on the table at the end of the day. One job that a producer has is helping an artist make great music, but they also want to make sure that the music will sell some copies. Then there is the record company that will ultimately decide whether or not to release the record and eal with all of the marketing. Now imagine you are all three of those things. It is quite likely that you are Reported Failure guitarist Vin Peters.
Vin Peters helped start the band Reported Failure in suburban Sacramento many years ago. When they went in to the studio to record their first album, he made the decision to have it all self produced by the band. Their next three albums were the same story. After a moderately succesfull sophmore album, Reported Failure went big for their third album. However, when it came to a label to release the record on there was a conflict. Major labels were reportedly hitting Reported Failure with a plethora of phone calls, emails, and meetings trying to convince them to sign a deal. In the end it was back to Vin to make a plan.
The result was Nomad Records. The third album titled "Disarm" was a dark concept album with themes about rebellion and war. It was well recieved and came with Reported Failure headlining a tour to go along with the album. Then disaster struck Reported Failure. It seemed that just as soon as they had arrived in the music scene they were gone. Frontman Billie Beckett recorded and released a solo album. Vin Peters flirted with the idea of a solo career while on a small tour where he was doing an acoustic set. Drummer Adam Rocklind and bassist Matt Collins both went home to California to figure out what was next for them.
In an article about them, Rolling Stone said "Reported Failure have spent the past year unintentionally taking steps in order to make sure that they never reach the point of iconic superstardom". They took heat from every direction. Whether it was tabloids, critics, or message boards, not many people had something nice to say about Reported Failure. The lack of success for Beckett's solo album exepmlifies how fans felt about the breakup. This darker chapter in reported Failure's history is one that Peters hasn't really opened up about yet.
Last February things turned around. The story goes that Vin and Matt ran into each other. The two then went to Seattle where Billie was living at the time and they decided to reunite. After calling up drummer Adam Rocklind who refused to rejoin them they found a new drummer in friend of the band Robert Edwards who used to drum for Mind. The four of them went to record the new album titled "Post-Grunge Catastrophe" which is a reflection on the current state of Reported Failure and the music scene.
The album was released on Nomad Records. It was around this time that Vin branched out and signed many moe acts to the label. 2011 brought a fresh start to Reported Failure and Nomad Records. Now with the year halfway through the band are working to release an ambitious two disc best of record. meanwhile Nomad Records has grown and currently contains artists such as Riot! In the Boulevard, James Urie, and Bikki to name a few. In this tell all interview Vin Peters will talk about all of that and more in three seperate parts. Part one will be about everything that happened before the band went into the studio to record Disarm. Part two will be about Disarm, starting Nomad Records, and the band breaking up. The final part will be about the band reuniting, the new album, and everything going on currently with Nomad Records.
Part 1
I'm sure you've gotten this question a thousadn times, but how exactly did Reported Failure start? Well, me Matt and Adam had been in this band in I think it was sophmore year, but it fell apart after about a month. Then we were in another band without Adam but with these other kids at our highschool. Both of them weren't very serious. The songs we wrote were absolutely horrible. Then it was the summer after senior year and Me and Matt decided to finally start a serious band. At that point I think we did it simply because we loved music and wanted to spite our parents who were pressuring us to go do something real withour lives and get real jobs and go to college. We had Adam join on drums. At first we were a three piece and Matt was doing vocals. Then we saw Billie playing this acoustic set. Even then he just had a quality that was both full of swagger and power but was also extremely sensitive. I think we asked him that night if he wanted to join. By the end of that summer we had begun writing songs that would become some of the songs on I've Know You.
So at this point you were still very unknown outside of your town. What did you do at this point to promote yourself? Over summer we were able to get some small gigs easily because we could attract thirty of our friends from highschool. Once they all went off to college and what not we were kind of stuck. Our solution was to all pile into my van and play across from schools during lunch hours. We would also do every open mic show we could find nearby. Eventually we did things like drive to San Francisco for the weekend and just play music on the streets and hand out flyers. We did that basically until we finally could book decent local shows.
Did you release anything before I've Know You? It was a quite bizzare thing. We somehow heard about this guy who had really nice recording equipment. He would let local bands use it in exchange for favors. So we went and recorded a few songs. Then we found out the truth behind this guy. He would accept little jobs from people for howe er much money he was getting, and then he'd have these bands just do it for him. It sounds like something ridiculous out of a movie but he had us walking about tn dogs through the streets of Sacramento. In the end we made a little self titled EP and we burned it onto some CD's and sold them at shows.
The story that I've foind says that you were playing a gig and someone from a record company went and you were eventually signed for two albums. I that basically what happened? Yes. It's really not an interesting story.
So, did you have anything specific that you wanted to accomplish when you went in to record I've Known You? At that point we just wanted to make great music. It wasn't a concept album, we weren't trying to do anything very progressive, we just wanted to make music that kids would connect with and that we liked. The result was basically a pop punk album.
Then, the story goes that you wrote Flux of the Run while on tour. How exactly does the story go? We were basically on tour nonstop from the time we recorded I've Known You to the time I decided to start Nomad Records. So yes, after I've Known You was released we wrote Flux of the Run at the time we just wanted to slow down. I think it really shows on the album. Most of the songs are really about that want to just slow down.
You have a song called "The Call" that is going to be on the best of album, but what is the story behind it? It was going to be on Flux of the Run. I honestly don't know why it wasn't. I think at the time we were looking at the songs we had and decided that we wanted to have the more experimental songs on the album instead of another song that could easily be a single.
Flux of the Run is great. It is very different from your other albums. It has a very 1990s early grunge meets some sort of Dashboard Confessional emotional acoustic thing. Why did this sound arise,and why do you think that it isn't present on the other albums? I think that it was just the sound that seemed like the next step for us. We were feeling darker at that point with just frusteration and anger which is where the grunge sound came in. At the same time there was a heartbreak factor which resulted in the acoustic more emotional sound.
|
I might give Satan a swirly |
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 06/07/2011(UTC) Posts: 5,297 Thanks: 1734 times Was thanked: 1511 time(s) in 943 post(s)
|
RyanW: Awesome interivew! This guy and his band are a huge inspiration to us! Can't wait for the rest. |
retired x |
1 user thanked Mckenzie- for this useful post.
|
|
|
Rank: Advanced Member
Groups: Moderators, Registered Joined: 24/08/2009(UTC) Posts: 45,471 Location: ククルー=マウンテン Thanks: 21355 times Was thanked: 14999 time(s) in 6774 post(s)
|
Lily: Yes, you guys are a wonderful band. Love the first part of the interview and can't wait to read the rest. |
Do you like reading reviews on anime? Manga? Games? Do you wanna support a fellow black nerd? Then click above. Isabel-Pixie-Nova-Jennifer Armstrong-Dylan Shaw-Eden Pryce-Taara Jay-Jupiter Jones-Imani Kato-Eilidh-Nothing But Trouble-Hayden-Serenity Scott-Anaísz-Kimi Kubo "My God! We truly are a talented bunch. The fact that we write entire albums all on our own while the biggest stars in the world have 45 co-writers on ONE track?? Where the hell are OUR record deals and GRAMMYS?" -BrownSugar |
1 user thanked RoseJapanFan for this useful post.
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 12/04/2010(UTC) Posts: 4,147 Location: Brazil Thanks: 2880 times Was thanked: 3513 time(s) in 1683 post(s)
|
Yulia: Record labels, sometimes they're not so receptive to your creations, we suffered a lot before we were signed with a good company like we are now! I feel so honored to be a fan of you guys, because despite all the media attention and the influences they can try to put under you, when you are at the mainstream, you kept your originality! and this is respectable!
OOC: Great reading!
|
Characters
Magie Lena Abie Lena Julia Volkova mISTER_b Groove In Downtown
I was gone for a while, but I'm back (not that you care about LOL) |
1 user thanked Andre Gandra for this useful post.
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 03/04/2010(UTC) Posts: 2,348
Thanks: 1149 times Was thanked: 1780 time(s) in 805 post(s)
|
Originally Posted by: Mckenzie- RyanW: Awesome interivew! This guy and his band are a huge inspiration to us! Can't wait for the rest. Thank you. I'm glad that we have inspired your band. - Vin Quote:Lily: Yes, you guys are a wonderful band. Love the first part of the interview and can't wait to read the rest. Thank you. You are quite great yourself. - Vin Quote:Yulia: Record labels, sometimes they're not so receptive to your creations, we suffered a lot before we were signed with a good company like we are now! I feel so honored to be a fan of you guys, because despite all the media attention and the influences they can try to put under you, when you are at the mainstream, you kept your originality! and this is respectable!
OOC: Great reading!
Thank you very much. We just try to continue to make relivant music that we like and think other people will like. - Vin OOC: Thanks. I figured its been awhile since I did something that was very detailed. |
I might give Satan a swirly |
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 07/07/2011(UTC) Posts: 143 Location: Bronx
Thanks: 8 times Was thanked: 6 time(s) in 6 post(s)
|
How can you sell so much copies while your signed to a indie label? |
My Acts
Alexia MiMi Genre:Pop/R&B
Danielle Fierce Genre:Dance/Pop/R&B |
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 03/04/2010(UTC) Posts: 2,348
Thanks: 1149 times Was thanked: 1780 time(s) in 805 post(s)
|
Part 2
What was your original mindset for starting Nomad Records? I basically looked at everything that our label was doing for us and decided that I could try to do it just as well on my own.
Not to turn this into your acceptance speech at the academy awards, but is there someone, or a group of people that without them Reported Failure and Nomad Records wouldn't be where they are now? And what did those people do? I am incredibly lucky to have a legidimate friend who really knows the business side like the back of his hand. Without him Nomad Records would probably be bankrupted by now, and Reported Failure as we know it wouldn't exist. Mostly, how Nomad got started was me calling up any friend who knew somebody who knew somebody who knew how to do stuff like get a record distributed, or how to do a headlining tour. It's also incredible that some of these people believed in the music enough to help out for what was practically minimum wage. I could go on forever. Basically the only reason that everything exists how it is today is because people believed in the music and invested their time and money into making, promoting, and selling it.
Obviously Disarm did rather well. But how long did it take for you to actually make any money off of it? Well, everything was a big operation. Basically if Disarm hadn't done well then Nomad would have been broke. We put every penny we had into it. Off of the album and merch we got our money back I'd say it was sometime during the Disarmed Tour. Basically there were about 20 people who put every penny they had into my crazy idea. In the end they got their pennies back plus a few extra, but even after that there was still a struggle.
How did the Disarmed Tour idea come around and what made it possible? We definately were very aware of the size of the Reported Failure fanbase. We looked at other artists that were doing headlining tours and basically said that although we weren't number one on every chart we could still attract as many kids to go to shows. We had basically a week of meetings just to figure out if we could do it with what was our budget. It was definately taking a leap of faith that we would seel the amount of tickets we needed to in order to turn a profit.
You turned a profit after all of this, but when did you actually realize that you were ok and the risk of having to sleep on the street was greatly diminished? I know we'll get to more of this later, but thank god for Riot! in the Boulevard. I'll tell the story about living in my car later but basically Nomad Records was going nowhere and then suddenly we sign Riot! and mainstream audiences connected with it. We'll get to all of that later though.
What were you forced to learn the fastest after starting Nomad? If you want to make a big production record and sell it in as many places as you can it gets extremely expensive extremely fast. Distribution costs kill.
So, in the begining, why didn't you sign with a major label? We met with a lot of people. Flux of the Run got some attention, but the problem was that although it is great we didn't want to make version two of it. We already had this big idea in our heads and most of the songs were written. Everyone told us that Reported Failure was going to be the next big thing, that we were going to play this festival, go on these tours, and basically make an album full of songs that sounded like Short and Hope to Get Out. Although most of that sounded great, it all seemed very phony. Then one night we were all starting to work on some demos and we realized that there was one radio friendly song on Disarm.
Speaking of Disarm, why a big concept album, and why was the time right for it? Because if you look at someone like Green Day, they didn't make a concept album until ten years after they broke through. I think maybe we just got bitter at the world or hit sort of an activism phase faster than they did. What I've noticed about Reported is that we either just want to write catchy punk songs or we want nothing to do with that and we want to write something deeper. With Disarm we wanted to go deeper and it shows. The songs are more subtle. We just all felt like we wanted to make what was essentially an anti-war album. The details and full concept came through more brainstorming.
Billie Beckett recently did an interview and was asked what his favorite Reported Failure song was and he said it was Disarm. So my question now is what is your favorite Reported Failure song? That is tough. I can say with confidence that my favorites to play are I Know You and The Cure to Growing Older. My favorite to listen to might be something off of the new record. Maybe Manufactured Radio or Everything We've Done.
The breakup. For the sake of people who don't know the story, how did it happen? Everyone wants to hear me say that so and so was just a dick and I couldn't stand to be around anyone in my band anymore, but that isn't the case. We never said that Reported Failure was over, just none of us knew. We stopped touring after we did one tour for Flux of the Run and then we dealt with all of the label stuff as we were writing Disarm. Then we all had to stress about the fact that we put all of our money into this reord label, and then we had to record Disarm, then it was released we did the Disarmed Tour and we were still somewhat broke. At that point Billie said he was going to make a solo album that he had been writing. Adam basically was done with Reported Failure. I'm not going to talk complete shit about him but at that point we could tell he wanted out. Matt obviously was struggling with his bipolar disorder, and I was trying to figure out where to go with Nomad Records. So after that tour we just all went home. We only brokeup in the sense that none of us at the time had intentions of getting the band back together.
|
I might give Satan a swirly |
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 03/04/2010(UTC) Posts: 2,348
Thanks: 1149 times Was thanked: 1780 time(s) in 805 post(s)
|
Part 3
Just fill in what you did between the end of the disarmed tour, and when you Matt and Billie met back up in Seattle. At first I was sort of shocked and at a complete loss as to how to occupy myself. I ended up doing a short tour that was me and a guitar. It wasn't bad, but I didn't want to go down that path with my career. Then I tried to expand Nomad Records. At the time there just wasn't any new artist that I was able to find and want to sign. What I ended up doing was taking a few hundred dollars, driving from small town to small town in my car and writing songs. I feel like we should be smoking marijuana while having this conversation but it was really some sort of spiritual journey that helped me just figure out where to go from there.
What is the story of how you then met up with Matt and Billie? It is another one of those stories that really isn't interesting. There was a concert that night at the big events center. There is this Quiznos that is a block away from the events center. I was sitting in Quiznos eating my dinner and I was about to leave for the concert when Matt walked in. We started talking and he ended up joining me in my endless soul searching road trip. One day we just decided to go to Seattle and we saw Billie in a record store. So the moral of the story is if you ever lose your bandmates then look for them in either Quiznos or a record store.
How did you think of Robert Edwards to come in and play drums? We had toured with Mind on the disarmed tour. We really liked all of the guys in Mind, and when we needed a drummer he was one of the first guys who came to mind. Pun intended.
Get me from there to actually writing Post-grunge Catastrophe. Basically, me, Matt, and Billie being the songwriters that we are all had songs that were somehow related to everything that had happened to us from dealing with labels to breaking up. The natural course of writing was to make the album a reflection on the scene.
Alright, let's do some fact clearing up about the new album. True or false, the song Manufactured Radio is aimed at the major labels who tried to sign you after you released Flux of the Run. 100% true. When all of that was happening we all just felt like it was completely phony and that they just wanted to corrupt our music and make it sound like successful band A B or C.
True or false, the song Leader of an Empire that Doesn't Exist is about regret over the breakup. I don't know if it is specific to the breakup. It is Billie's song, the only reason my name is next to his is actually one of the examples of me being the producer and saying "lets make a song with a real chorus". At first it was a basically chorusless acoustic song. It wasn't bad, but it sounded as if Billie wrote it at the time he was recording his solo album because it just had the same vibe. So I helped write an actual chorus to that song. As for the question, you'd have to ask Billie.
True or false, the original plan was to tour for the album under the alias "The Catastrophes" True if you consider an idea a plan. That was an idea that we came up with. At that point I just had to say "No one will want to go see The Catastrophes. They will want to see Reported Failure". The idea survived though in the Manufactured Radio music video.
We could go on forever about the new album, but tell me about Nomad Records. Once you finally expanded who were the first couple of acts that you signed? At first there was Dan Richerds from The Walls. He was the first artist that we signed . Around the same time we signed Cartographer. All of the artists we signed we signed because we liked them, liked their music, and just thought they would be a good fit. After that we signed Realm and Riot! in the Boulevard. That was it until somewhat recently when we signed Bikki and James Urie.
Did you know when you signed them that Riot! would just explode like they have? Absolutely. I heard them and I immediately just was in awe.
Now that Post-Grunge Catastrophe as well as the Realm album have done moderately well, and the Riot! in the Boulevard singles have just exploded, how have things changed at Nomad Records? The first big change was that I was able to get my own apartment. Finally there was money coming in so that everyone who had invested their money now had something to show for it. It wasn't until last month that we really realized we could have larger budgets without having to deal with the massive stresses that we did with Disarm. Right now we wouldn't be working on the Reported Failure and Friends album if it hadn't been for Riot!.
My last question is basically how do you balance it all? How do you balance being in a band, producing that band, and being mostly in charge of the label that the band is signed to? Give and take every day. If we had a couple more hours I could tell you all about things I wanted to do or things other people wanted to do that for one reason or another didn't happen. The only thing to keep in mind is that I am doing this for the music. I'm doing this because with Reported Failure I want to make great music. How you balance it is by having an ultimate objective and doing whatever it takes to get there. My ultimate objective is to have Reported Failure be a career band and to continue to make great music with them that I like and other people will like. |
I might give Satan a swirly |
|
|
|
Rank: Advanced Member
Groups: Moderators, Registered Joined: 18/05/2009(UTC) Posts: 13,574 Thanks: 4367 times Was thanked: 8901 time(s) in 2800 post(s)
|
Amy: Awwww I'm so glad our band helped you out, I totally didn't know that. Thanks again for giving us the opportunity to put our music out there, I freaking love the label, hopefully we can have a long term future with Nomad Records. Thanks again. |
|
1 user thanked C4AJoh for this useful post.
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 12/04/2010(UTC) Posts: 4,147 Location: Brazil Thanks: 2880 times Was thanked: 3513 time(s) in 1683 post(s)
|
Yulia: "Manufactured Radio" is my favorite song from you guys, it spoke right through me, when ElectroDeath first started long time ago, trying to reach mainstream, we passed through three record labels, they kind of forced us to make a successful song, not that we didn't want to make it, but you know, people sometimes care more about the money then the art itself.
OOC: great interview, I like the timeline you took to write it, you started talking about the first steps of the band, and you finished with the newest ones. |
Characters
Magie Lena Abie Lena Julia Volkova mISTER_b Groove In Downtown
I was gone for a while, but I'm back (not that you care about LOL) |
1 user thanked Andre Gandra for this useful post.
|
|
|
Rank: Advanced Member
Groups: Registered
Joined: 06/07/2011(UTC) Posts: 5,297 Thanks: 1734 times Was thanked: 1511 time(s) in 943 post(s)
|
Ryan: Brilliant interview! Provides a useful insight.
OOC: This was a very good read. |
retired x |
1 user thanked Mckenzie- for this useful post.
|
|
|
Forum Jump
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.