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Offline Osprey037[Reported Failure]  
#1 Posted : 05 April 2013 10:42:39(UTC)
Osprey037[Reported Failure]
Rank: Advanced Member

Groups: Registered
Joined: 03/04/2010(UTC)
Posts: 2,348

Thanks: 1149 times
Was thanked: 1780 time(s) in 805 post(s)
OOC: Websites for producers? Why not? I want to get him more work and I think I could do fun blog posts.

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Introduction: Every artist is an individual and every artist deserves to make the best record they can. They deserv e to make the record not only that they are most capable of making but that they want to make. This is where the producer comes in. The thing that so many producers don't understand is that they exist to expand an artists potential: not redefine it. My goal in this stage of my career is to help as many artists reach their potential as possible and supply guidance to artists in their careers. At the end of the day its all about the artists, and producers and managers only help them reach what they're capable and help them realize that they can do more than they ever imagined.
About Me: My name is Avil Hartman and I'm forty-one years old. I've played music for my entire life. I was in and out of bands, touring the world, and making record after record after record. When I was thirty-three I was tired of that life. I wanted to know where I would be sleeping most nights. Thus I started producing full time. I had fronted two bands and had plenty of experience in a studio. I got the premiere audio engineering training available to me. I started working with small time artists in the LA area and have since been able to work with bigger acts or help acts become big.
My Mission:
I want to bring out the best in artists as a producer, and give them the greatest opportunities I can as a manager. I don't want to mold artists or force them to be anything I just want to help perfect what they want and build the career that they are looking for. I will give them all my skills and resources to help reach their vision.
My (Recent) Producing Work:
Albums
Reported Failure - Flux of the Run (2009)
Reported Failure - Disarm (2010)
Liars and Thieves - Liars and Thieves (2010)
Clara Thompson - Colors EP (2013)
Nick Palmer - Messiah (Post Production - 2013)
Riot! in the Boulevard - Wild Young Things (Post-Production 2013/14)
Reported Failure - Rome (2013)
Magie Lena - TBA (Recording)
Calling Captain - TBA (Pre-Production)
Notable Singles
Reported Failure - Days Spent in the Dark (#1 - 2012)
Reported Failure - Lunar Utero (#1 - 2012)
Magie Lena - Make My Walk (Out Now)
Riot! in the Boulevard - We Are the Half Moon Kids (Out Now)
Reported Failure - Land and Sea (Out Now - #1 Airplay)
Clara Thompson - Take Take Take (Out Now)
Clara Thompson - Colors (Post-Production)
Calling Captain - TBA (Pre-Production)
My Management Work:
Reported Failure (2012-present)
Clara Thompson (2012-present)
Where I am:
I am a resident of Los Angeles and I will be there if I am not on a project. When I am on a project or doing managment work I often will have to go north to San Francisco or Santa Cruz or will occasionally fly elsewhere or abroad for production work or management meetings. I can work in any recording studio though I have some favorites to work in.
Am I available:
YES!
Get in Touch:
If you need a producer or management guidance then get in touch with me either directly through this website or by email (OOC: PM)
Genre:
I produce any and every genre. I am about helping you make your album not making your album sound how I want it to.

Edited by user 29 July 2013 08:29:46(UTC)  | Reason: Not specified

UserPostedImage
I might give Satan a swirly
thanks 8 users thanked Osprey037[Reported Failure] for this useful post.
snap_itshannah on 05/04/2013(UTC), niggajones on 05/04/2013(UTC), erich hess on 05/04/2013(UTC), RoseJapanFan on 05/04/2013(UTC), Moquel on 05/04/2013(UTC), C4AJoh on 05/04/2013(UTC), Famouss7x7 on 06/04/2013(UTC), Walton on 06/05/2013(UTC)
Offline Osprey037[Reported Failure]  
#2 Posted : 05 April 2013 12:47:34(UTC)
Osprey037[Reported Failure]
Rank: Advanced Member

Groups: Registered
Joined: 03/04/2010(UTC)
Posts: 2,348

Thanks: 1149 times
Was thanked: 1780 time(s) in 805 post(s)
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I've been working with this band for five years now, but I am always in awe at how rapidly and immensely they mature and grow. Over the past four weeks we've been in San Francisco's Trilogy Studio. We've been taking everything one song at a time. I think the reason I always love working with this band is it feels much more like a partnership with recording because Vin Peters has lots of producing experience, and everything goes smoothly and we're always on the same page. This time were making a rock record, but the kind of rock record that hasn't really been attempted in years. It is almost a religious or philosophical document put down in a series of songs. I'd go on for hours about that but the band wouldn't want me to give anything away. Working with the band in the past has meant coming into the studio and they figured out what they want. This time around it is going into the studio and perfecting what they have which is the true mark of a mature artist. Over Vin Peters hammering out an echoy lead, Billie Beckett and Matt Collins practicing a harmony, Robert Edwards patiently listening to Vin, and random friends and family meandering about, I've found the time to write down a few words as a glimpse into the studio. Most of my job has been mastering tracks and giving creative ideas. For a band that needs no guidance, giving guidance because they want it is a tricky task. When they called me last summer and asked me to produce their next record I decided I had to really listen to their previous ones. I never want to make the same record twice. Thus my job has mostly been finding nuances that the band overlooked. I've added synth and worked mostly on the ambient aspects of songs. I've been helping with pianos mostly, as no one in the band is an expert on piano. But at the end of the day I am just an observer of their art. I help them perfect their creation which in this case is something I am confident with after nearly a month. We've worked quickly making over half of an immense album. We've made songs with garage rock aspects, with a whole bunch of heavy guitar riffs, with soft piano, with soaring vocals, with subtle synth, with driving drums, with pop-punk roots, with metal aspects, with emo twists and hooks, with broad atmospheres, with epic bridge sections, and through it all I've helped a band in their prime create the best work of their career. Tomorrow is the last day. Billie Beckett has vocals to record. Once they're done it will be on to a day of final mixing, and until next time when we meet to finish the album I will remember from the experience that sometimes my job is easy yet necessary. Sometimes my role as a producer is little more than someone with an outside perspective to tell an artist that what they think is great is in fact great. I was there so I mixed tracks and provided ideas but I was altogether humbled at how my role was reduced from creator in my own work or my producing of new, inexperienced artists, to co-creator as I usually am, and with this recording session to observer and assistant. It is a feeling I rather enjoy and hope to find again in my future work.
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Edited by user 05 April 2013 13:02:10(UTC)  | Reason: Not specified

UserPostedImage
I might give Satan a swirly
thanks 4 users thanked Osprey037[Reported Failure] for this useful post.
BrownSugar on 05/04/2013(UTC), erich hess on 05/04/2013(UTC), kandii on 05/04/2013(UTC), snap_itshannah on 05/04/2013(UTC)
Offline Osprey037[Reported Failure]  
#3 Posted : 08 April 2013 15:07:48(UTC)
Osprey037[Reported Failure]
Rank: Advanced Member

Groups: Registered
Joined: 03/04/2010(UTC)
Posts: 2,348

Thanks: 1149 times
Was thanked: 1780 time(s) in 805 post(s)
What Makes a Mediocre Album GREAT
As an active producer in Hollywood for many years I always come across records that could have been, artists that were robbed of greatness, and opportunities that were drowned in mediocrity. The problem is that artists ho have this happen to them dont even notice it is happening. Young artists will come to me asking for advice and I'll give it and they'll make something quite good if they have talent and drive. Artists in the middle of their career can get stuck in a bubble especially if they have previously had success. A popstar will be told anything they do is great because something they did previously was great and thus by default the next song should be great too. An indie band will get stuck making the album that they think their fans want to hear and the result will be the most unoriginal disgrace to sound since Disney Music. A rapper will drown in ambition and forget that their audience are in fact living, breathing human beings and not their own personal worshiping posse. Simply because the artists gained a following means they are capable of making a good record, but an assumption that their record will be good leads them to make it blindly and the result is wasted potential for a great album on a poor album. Thus I've developed a series of points that artists, whether I work with them or not, can use to help guide their creations and avoid just making what they want, what their fans want, what the market wants, but make what is great because if it is great everything else will fall in line.

  • Every album is your debut album.
    Remember when you made your first record? You were so nervous but excited and you had to make something that properly introduced you and was a representation of what you were and wanted but you had to make something people would actually listen to? You had to make them want to listen to the second song of the album after hearing the first and the third after hearing the second and so on. Well that didn't change. The song doesn't have to be safe catchy fluff but every song has to keep the listener wanting more. The songs can be so odd that they are intriguing, they can still be catchy as hell, they can be power ballads, they can be anything but boring. I dont care if your first album won every chaos award; if your second album is boring then your second album is shit. And it can be interesting in any way but if by track five your audience isn't glued to their headphones then even if tracks one and two were brilliant, tracks three and four made it weak. Each song has to make the listener want to hear the next.

  • Every song is your hit single
    So you had two or three hits on all your albums and now you're making another? You figure a few hits is enough? No. Sure its impossible to have every song on an album be a hit single but when every song on an album is hit single material then the album will be a hit album. If you dont follow my logic I urge you to look at the most successful albums of the last few years and come back to me after that. Radio does love songs that are easy to listen to and catchy and familiar, but above that, radio appreciates good music. Thats why Reported Failure (Sorry for the shameless promotion) has had five #1 singles in the past year. With that in mind, if you aren't making an entire record out of songs that are single material simply because they are brilliant songs then you aren't making a brilliant record: you are making a record with four potential hits and eight filler songs. That's what I call 3/5. Maybe that sounds good for your debut album but if you aren't trying to make a 5/5 record then I suggest you find a different career.

  • Every album is better than the last
    So you've made two or three albums? People bought them did they? Well you're looking like a trend unless you go bigger. In order to stay fresh some artists think that they should make an album that is different from their last album. Its hilarious when this happens and by different they mean worse. Instead of trying to make an album that is different from your last one how about making one that is better than your last one? If you top your last album every time you will only get better. For every album you make your goal has to not make something different but to make something better, and if it all works out then it will be different because it is better.

  • Every album is a song
    You know how when you write a song you need it to stay concise and have a distinct style compared to your other songs? You need it to change a little bit but you cant mix too much because then it wont feel like one single song? Well you have to apply this principle to albums. The difference with an album is that the style can be broader but it should still be a distinct style. At the end of your career anyone should be able to tell which album a single song of yours is from simply from the style of lyrics, composition, tone, or some combination of all of these. The songs should in no way be all the same and NOT boring (see the first point), but they need to be similar enough that the album is in fact one singular unit. It is really about having your own voice as an artist but you need to work on your own voice for each album you make. This keeps everything interesting and makes your album more nuanced and strong. You can put hip-hop, country, pop, and metal on the same album if you want but you had better do it well and make it work.

  • Be original and be brilliant
    This one is tough. Some albums are just genius because nothing is like them. They did everything right. Everything i mentioned before was done but these albums just went above and beyond in some or all aspects. I cant tell you how to do this because you're the artist. It is your originality and your vision.

    That's all I have for now. Happy recording - Avil Hartman
  • UserPostedImage
    I might give Satan a swirly
    thanks 3 users thanked Osprey037[Reported Failure] for this useful post.
    BrownSugar on 08/04/2013(UTC), snap_itshannah on 09/04/2013(UTC), Andre Gandra on 10/04/2013(UTC)
    Offline Osprey037[Reported Failure]  
    #4 Posted : 06 May 2013 04:22:44(UTC)
    Osprey037[Reported Failure]
    Rank: Advanced Member

    Groups: Registered
    Joined: 03/04/2010(UTC)
    Posts: 2,348

    Thanks: 1149 times
    Was thanked: 1780 time(s) in 805 post(s)
    I Need a Job
    I've just wrapped up production for Reported Failure's album "Rome" in Iceland of all places but I am now back in the states and ready for a fresh project. So ring me up and let me produce something great with you! In the meantime I've been working on my home studio, getting some gear lined up for my own recordings and just to mess around. No studio is complete without a fer great condenser microphones so I picked up this beauty even though I already have many. Its a microphone and a producer can never have too many of those!
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    Anyway, hire me. I'm hungry.

    UserPostedImage
    I might give Satan a swirly
    thanks 1 user thanked Osprey037[Reported Failure] for this useful post.
    kandii on 28/07/2013(UTC)
    Offline Osprey037[Reported Failure]  
    #5 Posted : 28 July 2013 09:28:59(UTC)
    Osprey037[Reported Failure]
    Rank: Advanced Member

    Groups: Registered
    Joined: 03/04/2010(UTC)
    Posts: 2,348

    Thanks: 1149 times
    Was thanked: 1780 time(s) in 805 post(s)
    Its been a busy few months for me with a couple of my projects being released, and others being recorded. I've taken also to more songwriting. I am also available for hire as a songwriter as well as a producer. For anyone looking for my credentials, here are my recent projects, recently announced projects, etc.

    Singles
    Magie Lena - Make My Walk (Out Now)
    Riot! in the Boulevard - We Are the Half Moon Kids (Out Now)
    Reported Failure - Land and Sea (Out Now - #1 Airplay)
    Clara Thompson - Take Take Take (Out Now)
    Clara Thompson - Colors (Post-Production)
    Calling Captain - TBA (Pre-Production)

    Albums/EPs
    Reported Failure - Rome (2013 - #1)
    Clara Thompson - Colors (2013)
    Magie Lena - TBA (Recording/Post Production)
    Riot! in the Boulevard - Wild Young Things (Post-Production)
    Calling Captain - TBA (Writing/Pre-Production)

    Working with all of these artists has given me insight into making albums and how what connects in the studio may or may not connect to an audience. I've learned the intense power of poetic songwriting mixed with ambient, emotional, and full recording and sleek production. When these are all combined the effects are huge. Huge enough that they can turn seven minute songs in to number one hits as happened with Reported Failure. At the same time I've learned that an artist like Clara Thompson can build a fanbase out of nothing with a deviantly and defiantly written EP paired with concise, convergent production and recording. With Riot! in the Boulevard I've learned once again that a band will always hunt for a greater level of perfection in their songs. There are so many ways to make a pop-punk album, and Riot! in the Boulevard are a band that with addicting songs and powerful production and recording can find the best way to make a pop-punk album to the point where giving it any single genre label such as pop-punk actually limits how people will perceive it and thus it transcends labels. Magie Lena has reminded me that the ambition of an artist to come back strong after time away can build something great and by sheer effort good songs will come and great recording and production will simply be forced to match up by the atmosphere that such a motivated artist has created.

    I AM AVAILABLE NOW FOR A NEW PROJECT
    I'll be waiting anxiously by my phone looking spiffy as hell.
    UserPostedImage

    OOC: PM me

    Edited by user 28 July 2013 09:31:42(UTC)  | Reason: Not specified

    UserPostedImage
    I might give Satan a swirly
    thanks 2 users thanked Osprey037[Reported Failure] for this useful post.
    Moquel on 28/07/2013(UTC), Andre Gandra on 29/07/2013(UTC)
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